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Change is the only constant that helps companies stay relevant in this disruptive era. Yet most businesses tend to ignore change, by saying things like: “This is how we have been working, and we don’t see a need for change!” Or, “We don’t have the resources at the moment.” Or, something as naive as this:

The lack of awareness of digital transformation solutions, and the benefits it can bring to their organization is pulling them back from taking the step.

But, according to the 2018 Digital Transformation Index, nearly 65% of companies feel positive about their ability to adopt and implement digital transformation services in the next three years. If you are one such business leader, about to embark on the journey of digital transformation, go through these key focus areas that need to be transformed:


The current disruption demands a change in conventional thinking. As a C-level senior executive, your focus should be to align your organization with new visions and goals, to meet the present and future needs of the business. Define and implement innovative means of doing business, and have a clear understanding of why you operate the way you do. Also, determine the obstacles you face currently, to set short and long-term strategies to implement change.

Customer Experience

The customer is the most important factor in your business. Build your digital transformation strategy by keeping your customers at the core. Keep a track of their changing expectations, and transform your business methods to enhance their experience. Adopt innovative digital transformation solutions that can help you track your customers’ preferences, needs and demands, and serve them better.


Your on-premise infrastructure needs to be moved to the cloud. This will allow your employees to work from anywhere, and at any time, and reduce the burden to maintain physical networks and data centres. Leverage the virtues of public and private clouds, to standardize, consolidate, virtualize and secure the data.

IT Operations

New business models will require new skill sets. A cloud-first strategy will bring changes to the traditional IT maintenance role, and your internal IT team will now have to focus on the innovations and new infrastructure.

Application Transformation

Digital transformation involves using new technologies, business models and applications to meet the changing needs. Do detailed research on your existing tools and applications, and check if you can reuse them before implementing new ones. Also, look for applications that can be replaced and upgraded to match your current goals.


Implementing digital transformation services in the most appropriate manner will help you yield great profits and business efficiency. Focus on these key areas, and transform your organization to keep up with the change.

Need help with starting the transformation? Gateway Digital is a digital transformation partner, offering strategy and advanced solutions for successful business transformation. With the expertise of latest technologies and tools, we have been helping businesses across 9 disruptive industries to succeed in their respective domains.

· Digital Consulting and Strategy
· Technology Transformation
· Innovative Digital Solutions

To know more about our capabilities and offerings, visit www.gatewaydigital.is or write to hello@gatewaydigital.is.

Anand Dave

Anand Dave

Anand Dave is a digital innovator and client success partner at Gateway Digital Iceland. He believes in keeping updated about emerging technologies and writes on the topics of Digital Transformation, Cybersecurity, Automotive, and Retail IT solutions. Get in touch with him via LinkedIn and Twitter.

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